LIYONG WONG 黄力扬
+60 11 2605 1820
INSTAGRAM
Garment 3D Visualization
Digital Fashion
FASHION DESIGN/3D
Drawing from my technical expertise in CLO3D, I engineered photorealistic renders that showcase intricate garment construction, fabric behavior, and fine details essential for luxury fashion presentation. The project demonstrates my ability to translate complex design concepts into compelling digital narratives, paying particular attention to material properties and lighting to achieve a premium visual standard.
The collection embraces sustainable design principles throughout the digital production process, significantly reducing the need for physical sampling while maintaining exceptional quality standards. By implementing advanced CLO3D techniques, I created detailed visualizations that capture the nuanced interplay of light and shadow on various fabric textures, from reflective vinyl to matte surfaces.
Technical execution involved:
- Developing sophisticated material libraries that accurately represent physical fabric properties
- Creating precise digital pattern construction with attention to garment engineering
- Implementing advanced lighting techniques to showcase material qualities
- Optimizing digital workflows to maintain premium quality while reducing resource consumption
This project exemplifies my capability to bridge traditional fashion design with cutting-edge 3D visualization technology, creating compelling digital experiences that meet contemporary luxury market standards while advancing sustainable practices in fashion design and development.
Event Promo Series
“Wednesdays”
TYPOGRAPHY/3D
Developed a signature visual language where typography morphed between liquid chrome and crystalline states, incorporating advanced shader networks and custom deformers to create kinetic text animations. Each piece featured meticulously crafted 3D letterforms that interacted with light and shadow, utilizing displacement mapping and boolean operations to achieve precise bevels and dynamic extrusions. The typographic elements seamlessly integrated with fractured glass simulations and emissive materials, creating a harmonious balance between readability and artistic expression.
Engineered complex lighting scenarios that enhanced typographic legibility while maintaining the club's atmospheric essence, incorporating volumetric fog, dynamic neon glows, and laser effects. Utilized advanced techniques such as subsurface scattering and reflection mapping on both typography and crystalline structures to achieve a premium aesthetic. Typography was strategically animated in 3D space using custom rigging systems, allowing for dramatic reveals and dynamic camera movements that emphasized event information while maintaining visual impact.
Implemented an efficient production pipeline that enabled rapid iteration of weekly content while preserving high-end production values, resulting in increased social media engagement and consistent brand recognition across all promotional materials.
Product 3D Visualization
PRODUCT DESIGN/3D
Directed the artistic vision for photorealistic lighting setups that emphasized the product's sustainable packaging design while maintaining a luxury aesthetic. Utilized particle systems and dynamic simulations to create ethereal environmental effects that enhanced the brand storytelling. The project demonstrated meticulous attention to material accuracy, from the subtle translucency of the product containers to the organic textures of stone and botanical elements.
3D Visualization
FASHION DESIGN/3D
Engineered sophisticated material systems that seamlessly blend translucent fabrics, metallic finishes, and atmospheric effects to create compelling visual narratives. Implemented advanced lighting setups inspired by high-end fashion photography, incorporating rim lighting, volumetric scattering, and subtle color theory to enhance form and texture. The project showcases the potential of digital visualization to reduce the environmental impact of traditional fashion photography while maintaining premium aesthetic standards.
Each portrait serves as a study in digital material behavior and light interaction, informing techniques directly applicable to fashion accessory visualization. The series demonstrates mastery of creating mood and atmosphere through digital means, essential skills for presenting luxury products in the digital space. This experimental approach to 3D visualization resulted in a versatile toolkit of rendering techniques that balance artistic expression with commercial viability.
Logo & Brand Identity System
Branding/Typography
The primary logotype emerges from a deep exploration of Chinese calligraphic principles reinterpreted through contemporary design sensibilities. By employing negative space and fluid strokes characteristic of traditional brush work, the design achieves a striking visual presence that speaks to both Eastern and Western audiences. The coordinates "27°51'3"N" subtly anchored beneath the logo add a layer of geographic significance, rooting the brand in its physical origin while suggesting global reach.
The identity system splits into two distinct yet harmonious expressions:
- The main line logo embodies the brand's avant-garde philosophy, supporting collections that feature experimental silhouettes and innovative puffer jacket designs
- The LIFELINE sub-brand identity maintains the core design DNA while adapting it for the ready-to-wear line, appearing on clothing tags, hoodie prints, and accessible merchandise
Technical execution included:
- Development of a comprehensive grid system that maintains consistency across applications
- Creation of adaptable logo variations for different scales and contexts
- Design of accompanying graphic elements including a distinctive ghost motif that became a brand signature
- Implementation of a versatile color system using bold reds and sophisticated neutrals
This project exemplifies strategic brand architecture at work - creating distinct visual languages for different market segments while maintaining a cohesive brand narrative. The success of this identity system is evidenced by its feature in HYPEBEAST, where it helped frame the brand's "PROVENANCE" collection narrative about wonder and possibility.
The system's versatility has proven essential in supporting the brand's dual-market approach, from high-end runway presentations to streetwear applications, while maintaining the integrity of the designer's vision across all touchpoints.
Logo Design
Logo Design/Typography
The logo emerges from a deep exploration of Chinese calligraphic principles, particularly the dynamic balance of positive and negative space characteristic of traditional brush strokes. By interpreting these elements through a contemporary lens, the design achieves a striking visual presence that speaks to both Eastern and Western audiences. The deliberate strokes reflect the precision of modern typography while preserving the fluid energy of hand-drawn characters.
Technical execution involved engineering precise vector paths that capture the spontaneous energy of traditional Chinese brush strokes, developing a custom grid system that harmonizes calligraphic proportions with modern typographic principles, and implementing refined corner treatments that reference both digital precision and traditional brush techniques. The result is a versatile mark that maintains its integrity across multiple scales and applications.
This project exemplifies my ability to create sophisticated visual solutions that honor cultural heritage while meeting contemporary design requirements. It showcases the valuable perspective I bring to design challenges through my multicultural background and technical expertise in both Eastern and Western typography.
with Ash Thorp &
Carlos Colorsponge
Poster Design/Typography
The design system I created includes:
- A series of collector-quality art prints featuring architectural studies and automotive renderings
- Limited edition poster designs that maintain the technical precision of the original 3D work
- Graphic t-shirt designs that translate complex CGI elements into wearable merchandise
- Typography treatments merging blackletter aesthetics with modern technical sensibilities
My role focused on:
- Adapting high-end CGI artwork for print production specifications
- Developing a cohesive visual language for merchandise that appeals to both automotive and design enthusiasts
- Creating print-ready files that preserve the detailed qualities of the digital renders
- Implementing a systematic approach to merchandising that aligns with their existing brand
This project demonstrates my ability to translate complex digital artwork into commercial applications while maintaining the premium quality standards expected by an established artist collective's audience. The resulting merchandise collection successfully bridges the gap between digital art and physical products, creating desirable collectibles for their global fanbase..