LIYONG WONG 黄力扬

+60 11 2605 1820

FAIRMONDE ™ Store / POSM
Environment Design + 3D Visualization
ENVIRONMENT DESIGN/3D

IMMERSIVE BRAND EXPERIENCES Conceptualized and executed 3D environments for FAIRMONDE™’s flagship projects, including the “Welcome to the Club” campaign. Designed dynamic event booths and retail spaces that merged futuristic aesthetics with the brand’s luxury ethos, reinforcing its identity as a leader in avant-garde design.

EVENT BOOTH VISUALIZATION
Led the end-to-end design of FAIRMONDE™’s exhibition booths, balancing bold geometric forms with tactile material finishes. Incorporated motion-activated lighting and animated product displays using Cinema4D and Redshift, enhancing visitor engagement at high-profile industry events.

NARRATIVE-DRIVEN SPACES
Translated the brand’s “FARMONDE” typographic motif (a deliberate stylistic play on duality) into environmental storytelling. Designed surreal, dreamlike backdrops for social media campaigns, blending 3D-rendered clothing mockups with abstract landscapes to amplify brand mystique.

TECHNICAL PREVISION & COLLABORATION
Partnered with vendors to ensure 3D concepts were technically feasible for physical production. Delivered detailed material specifications, lighting studies, and scale-accurate blueprints, bridging digital creativity with real-world execution.