Logo Design
Logo Design/Typography
The logo emerges from a deep exploration of Chinese calligraphic principles, particularly the dynamic balance of positive and negative space characteristic of traditional brush strokes. By interpreting these elements through a contemporary lens, the design achieves a striking visual presence that speaks to both Eastern and Western audiences. The deliberate strokes reflect the precision of modern typography while preserving the fluid energy of hand-drawn characters.
Technical execution involved engineering precise vector paths that capture the spontaneous energy of traditional Chinese brush strokes, developing a custom grid system that harmonizes calligraphic proportions with modern typographic principles, and implementing refined corner treatments that reference both digital precision and traditional brush techniques. The result is a versatile mark that maintains its integrity across multiple scales and applications.
This project exemplifies my ability to create sophisticated visual solutions that honor cultural heritage while meeting contemporary design requirements. It showcases the valuable perspective I bring to design challenges through my multicultural background and technical expertise in both Eastern and Western typography.